The Advertising Standards Authority (ASA) have banned an advert in the UK which was showing off Final Fantasy XIII. They claimed that the advert was an inaccurate representation of the product. Why? Because it was an advert for the Xbox 360 version of the game, but it was using footage from the PS3 version.

Square Enix have attempted to claim that there are no discernible differences between the two versions of the game, but the ASA ran the games side-by-side and came to the conclusion that "Images from the PS3 version of the game were sharper than those on the Xbox 360. The PS3 image in video sequences appeared sharper and colours were more vivid than those of the Xbox 360."

This will come as a blow to Microsoft, who have been aggressively marketing Final Fantasy XIII for Xbox 360 around and since the game's launch in March.